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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/11/2018 14:56:41  •  342 Views


PENGARUH KEPERCAYAAN, KEAMANAN, DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS TOKOPEDIA (STUDI KASUS PADA PENGGUNA SITUS TOKOPEDIA DI WILAYAH JAKARTA BARAT)

Created by :
CHRISTIAN ( 201411203 )



SubjectKONSUMEN
PRODUK
ONLINE
Alt. Subject CONSUMERS
PRODUCTS
ONLINE
Keywordkepercayaan
keamanan
kemudahan
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh kepercayaan, keamanan dan kemudahan terhadap Keputusan Pembelian Secara Online Pada Situs Tokopedia. (Studi Kasus Pada Pengguna Situs Tokopedia di Wilayah Jakarta Barat). Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 120 responden yakni orang yang pernah berbelanja online di Tokopedia minimal satu kali. Penentuan sampel dengan teknik non probability sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kepercayaan, keamanan, dan kemudahan berpengaruh positif terhadap Keputusan Pembelian di situs tokopedia. Dan secara simultan variabel kepercayaan, keamanan dan kemudahan berpengaruh positif terhadap Keputusan Pembelian di situs tokopedia di Wilayah Jakarta Barat. Dalam penelitian ini kepercayaan merupakan variabel yang paling dominan mempengaruhi keputusan pembelian.

Date Create:22/11/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411203
Collection ID:201411203


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kepercayaan-keamanan-dan-kemudahan-terhadap-keputusan-pembelian-secara-online-pada-situs-tokopedia-studi-kasus-pada-pengguna-situs-tokopedia-di-wilayah-jakarta-barat-11899.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11899-COVER.Image.Marked.pdf - 280 KB
  2.  UEU-Undergraduate-11899-PENGESAHAN.Image.Marked.pdf - 245 KB
  3.  UEU-Undergraduate-11899-PERSETUJUAN.Image.Marked.pdf - 240 KB
  4.  UEU-Undergraduate-11899-KATA PENGANTAR.Image.Marked.pdf - 212 KB
  5.  UEU-Undergraduate-11899-ABSTRAK.Image.Marked.pdf - 213 KB
  6.  UEU-Undergraduate-11899-DAFTAR ISI.Image.Marked.pdf - 223 KB
  7.  UEU-Undergraduate-11899-DAFTAR TABEL.Image.Marked.pdf - 210 KB
  8.  UEU-Undergraduate-11899-DAFTAR GAMBAR.Image.Marked.pdf - 209 KB
  9.  UEU-Undergraduate-11899-DAFTAR LAMPIRAN.Image.Marked.pdf - 206 KB
  10.  UEU-Undergraduate-11899-LAMPIRAN.Image.Marked.pdf - 2202 KB
  11.  UEU-Undergraduate-11899-BAB 1.Image.Marked.pdf - 855 KB
  12.  UEU-Undergraduate-11899-DAFTAR PUSTAKA.Image.Maked.pdf - 585 KB

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  1. UEU-Undergraduate-11899-BABII.Image.Marked.pdf - 418 KB
  2. UEU-Undergraduate-11899-BABIII.Image.Marked.pdf - 419 KB
  3. UEU-Undergraduate-11899-BABIV.Image.Marked.pdf - 661 KB
  4. UEU-Undergraduate-11899-BABV.Image.Marked.pdf - 222 KB

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keamanan , kemudahan , kepercayaan , keputusan , keputusan pembelian , pembelian



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